Merchandising Analytics Without Cameras: A New Era of Retail Intelligence

The man browsing your shop's new display has been there for three minutes. Is he interested or confused? The family that just walked past your promotional end-cap — did they even notice it? These questions matter, yet most retailers are flying blind when it comes to understanding how customers actually interact with their merchandising.

Here's the thing: you don't need cameras watching your customers' every move to get these insights. In fact, there's a strong case for keeping cameras out of the equation entirely.